Viva Aerobus launches its third destination in Colombia knows all the information

Within the framework of the 46th edition of the Tianguis Turístico, the most relevant business forum for the tourism sector in Mexico, representatives from Colombia and Jalisco celebrated the launch of the new international route of Viva Aerobus Guadalajara – Bogotá, a service that, to date, , has only put this ultra-low-cost Mexican airline up for sale.

The event, which took place in the Jalisco pavilion, was attended by the Colombian Foreign Ministry represented by the Hon. Ambassador of Colombia in Mexico, Ángela Ospina de Nicholls; Raúl Revuelta, General Director of the Pacific Airport Group (GAP); Adriana Gutiérrez, Director of ProColombia in our country; Stephane Marcoux, Marketing Director of OPAIN -El Dorado Airport concessionaire-; Juan José Lamar, Deputy Director of Promotion of the District Institute of Tourism of Bogotá; directors of Viva Aerobus and, by the host of this launch, Claudia Vanessa Pérez Lamas, Secretary of Tourism of Jalisco.

“Increasing air connectivity between both countries is essential not only to promote tourism, but also to strengthen commercial and cultural exchange, considering the important bidirectional traffic of leisure and business passengers between Guadalajara and Bogotá. Thus, we will continue to promote the solid friendship between Mexico and Colombia”, said Ambassador Ángela Ospina de Nicholls.

This new route will begin operations on October 29 of this year with 2 flights a week with rates from USD $89 dollars in a single trip. The flights will be operated with Airbus A320 aircraft with capacity for 186 passengers and A321 for 240 people, aircraft that are part of the most modern fleet in Mexico and the third youngest in North America with an average age of 5 years.

“This new route of Viva Aerobus will boost the competitiveness of both destinations and will contribute to creating a greater link between the business sector of Colombia and Mexico. It is a route that has, due to the strategic location of Bogotá, the potential to bring South America closer with Guadalajara,” said Flavia Santoro, president of ProColombia.

Guadalajara – Bogotá becomes the fourth international route of Viva Aerobus to Colombia, a country where it only started operations in 2021 and currently flies from this South American capital to Cancún, Mexico City and, now, Guadalajara; and from Medellín to CDMX.

“We are pleased to see the growth of Viva Aerobus in our capital. The new direct route from Guadalajara is the result of committed work and as allies of the City Brand ratifies the importance we have given to the Mexican market in our tourism promotion strategy.

With more flight options, more people have the opportunity to discover that Bogotá is a Smart Tourist Destination that offers an immense range of wonderful cultural, gastronomic, recreational and artistic activities, highly appreciated by our visitors. We will continue to consolidate this good moment hand in hand with our allies”, explained Karol Fajardo Mariño, director of the District Institute of Tourism.

This sustained expansion of Viva Aerobus in Colombia responds to a growing demand in one of the three largest air markets in Latin America. According to the most recent information from the Mexican Ministry of Tourism, the arrival of Colombian visitors by air to Mexico reported an increase of 216% in the first quarter of 2022 compared to the same period in 2021. In this way, with more of 185 thousand passengers, Colombia positioned itself as the third country that generated a greater flow of visitors, only behind the United States and Canada.

For its part, as reported by the Government of Colombia in its 2021 annual report on tourism figures, in 2021 Mexico ranked third among the countries that generated a greater flow of non-resident foreign visitors to Colombia, only behind United States and Venezuela, having sent more than 81 thousand travelers. In parallel, Mexico was positioned as the second favorite international destination for Colombian travelers with 16% of total outbound tourism with more than 411 thousand travelers.

“At the El Dorado Airport in Bogotá, we are ready to welcome more Viva Aerobus passengers with the commitment to provide them with an excellent experience during their passage through the terminal,” explained Andrés Ortega, General Manager of OPAIN.

For her part, the Secretary of Tourism of Jalisco, Vanessa Pérez Lamas, celebrated the arrival of the first direct connection between Guadalajara and Bogotá. “We are excited about the flow of visitors that this new route will bring. It is a market with great potential, remembering that 51,000 Colombians visited Jalisco in 2019,” the official said.

Viva Aerobus landed for the first time in Jalisco in 2009 and today it already has more than 25 direct routes in the state flying from Guadalajara and Puerto Vallarta; Even this month, it also launched the new Puerto Vallarta – Toluca route, which will start on September 9 with a daily flight.

“Viva Aerobus is a great ally of the Grupo Aeroportuario del Pacífico, of tourism and of the development of the region; Viva is witness to the historic investments made by GAP, the care we take to provide the best passenger experience and, as today’s announcement shows, that together we continue to strengthen the flight offer to enhance the characteristics of the HUB at the International Airport of Guadalajara”, commented the General Director of GAP, Raúl Revuelta.

This sustained growth of Viva Aerobus in Jalisco is backed by the preference of travelers. During the first quarter, traffic to/from said state increased by 74% compared to January – April 2021, adding 1 million 400 thousand passengers.

“With the Guadalajara – Bogotá route we make it possible for more people to travel between these two magnificent destinations with really low prices, on new aircraft, reliability and a service focused on the passenger. We are your travel ally so that you can save on your transportation and thus enjoy Mexico and Colombia more”, said Juan Carlos Zuazua, General Director of Viva Aerobus.



Juan Delguy

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